Barceló, Spanish hotel group with more than 140 hotels all over the world, is one of those tourism companies that has succeeded in designing a clearly-defined own style. With sober and elegant lines, we can find the essence of Barceló in the wide typology of holiday accommodations offered in 17 different countries.
From luxury hotels in Europe to spa resorts in Fuerteventura, Only Adults hotels in Majorca, accommodations with pets allowed in Jerez or hotels for meetings in Seville, in all of them you perceive an unmistakable common theme that, from the first moment, makes you aware of being inside of a Barceló Hotel.
After an analysis of the different opinions that guests have expressed after being in one of its hotels around the world, we have gathered some of the keys that shape this style:
1 – Personalized attention: All the hotels nowadays managed by Barceló are, at least, 4 star, guaranteeing a personalized attention at all times. The professional staff that works in the company is one of the keys that make the difference and receive most of the flatteries by the guests. A plus that reveals the need of betting on well trained staff.
2 – Modernity and comfort: The need of emphasising and connecting both concepts is not trivial, since there are disastrous examples of how a hotel undertakes a complete refurbishment and makes designs where there is no place for rest and relax. Barceló has known how to balance these two essential realities in a hotel: offering modern services, contemporary, detailed and even ground-breaking decor, without giving up the real function of the spaces, and guaranteeing the guests peace and quiet.
3. Brand image: The Barceló’s brand image has been so well received that you feel it in each corner of its hotels. The correct use of a certain range of colours in its diverse hotel lines (urban hotels, Only Adults hotels, beach resorts for families…), adapted to the different needs, but without missing the essence of the concept on which is based, has made possible this consolidation in the collective imaginary of travellers from all over the world. And the most important, to be associated with safety and quality. A challenge for many.
4 – A symbiosis with the destination: The personalization carried out by Barceló hotels is not only perceivable in a guaranteed tailor-made attention. It is noticeable, for example, how the group have made an effort to equip each accommodation with something really characteristic of the destination where the hotel is placed, a common and connecting theme renewing the accommodation.
5 – Taste for the select: Sober, conceptual, minimalist, diaphanous and elegant. The style of the Barceló Hotels bets on these keys to shape an atmosphere where the taste for the select prevails, making the guests feel like they are, really, in a special place, reserved for the most demanding ones. This idea of offering a sense of belonging to a select club is not exclusive of Barceló, it has been applied from time immemorial in first-class hotels, in order to keep the brand linked to that value of quality that generates so many benefits year after year. Doing it well, of course, is not easy and requires considerable investments, but there are always proofs that, in the long run, it is worth it.