Changing mature destinations

The Balearic Islands, Benidorm, Eastern Spain, Marbella, Malaga coast or the Canary Islands are usually called the mature tourist destinations in Spain. Overexploited tourist areas are called mature areas, where average age of hotel facilities is over a decade and they offer traditional holiday concepts from the 60s.

A lot of areas are starting their reconversion and a renewal process to offer travellers new attractions apart from their natural resources (amazing beaches).

Views from IBEROSTAR Bahía de Palma Hotel

Views from IBEROSTAR Bahía de Palma Hotel


A great example of a mature tourist area is Playa de Palma, offering a great location in Majorca, near the centre of Palma (ten minutes drive) and the airport, and with the biggest beach in Palma Bay. The developments made by the private sector in this area are committed to the hospitality industry. Therefore, there’s an increasing number of spa hotels in Playa de Palma like IBEROSTAR Hotels & Resorts, which offers a different type of hotel for each traveller group: Adults Only hotels, athlete hotels, family hotels in Playa de Palma… Their hotels meet all travellers needs.
The other mature tourist destinations are committed to develop higher quality hotels offering more competitive facilities and attracting travellers with high purchasing power.  We are talking about areas of family hotels in Costa Adeje, the exclusive Adults Only hotels in Costa Adeje, the hotels in Marbella and other places in Costa del Sol -mostly addressed to golf travellers- and some exclusive areas in Benidorm.


The complementary offer is also increasing: more beach clubs, chill outs and new bars and restaurants oriented to people looking for exclusive places with a relaxing atmosphere at the beach.  Design cafes, international brand shops, sport schools offering a wide range of activities (for example cycle tourism in Playa de Palma is really important, and hotels have special facilities for cyclists).

The public sector still needs to be more committed to this new business development in Spain, as tourism remains as the main economic activity in areas like Majorca, the Canary Islands or Benidorm. This could accelerate these changes and the new direction of the tourism industry, but we are on the right track.

Sol Hotels, three hotel types for three different holiday types

When we are planning our holidays, we should take into account all those things we expect and what we would like to do during our break. We should clearly know why we prefer the beach rather than the countryside or if we really want to travel with the family (or with our couple or friends) in order to enjoy a memorable holiday.

There is a wide range of hotels, but not all of them are designed for the same purpose. As a boutique hotel offers a perfect location in the historical centre of the destination, a big resort is the perfect choice for those who want to enjoy the sun, the hammocks or a pool with amazing views.

Which is the most significant commitment of the big hotel chains? They want to increase their accommodation offer creating hotels for a given audience. In this sense, Sol is one of the hotel chains that put this into action -for many years- more effectively. Its hotels meet the preferences of each customer thanks to its three exclusive subbrands.

beachfront terrace with swimming pool of the Sol House Costa del Sol hotel

Sol House Costa del Sol

The first of them is Sol Hotels, a hotel chain designed for family travels. It has hotels in Andalusia, the Balearic Islands, the Canary Islands, Tarragona and Benidorm (not to mention other international destinations like Bulgaria, Croatia or Cuba). Sol Hotels offers great locations within a few metres from the beach.

Which outstanding attribute has also this hotel chain? Its leisure activities programme for families and restaurants offering the best destination’s gastronomy.

For those who prefer to enjoy their holidays with music and endless sunsets, there’s nothing better than Sol House Hotel, a brand with original hotels in Ibiza, Majorca and Malaga. Apart from its perfect location, Sol House also made great developments like Sol Wave House, a hotel on Magaluf beachfront offering the two biggest “artificial” waves in Europe (it’s perfect for surfing lovers).

As romantic getaways are also a great option, we should also check the hotels and services offered by Sol Beach House brand. Its perfect destinations, charming hotels (as Sol Beach House Ibiza) and its Adults Only offer, allow us to enjoy great relaxing holidays, unique experiences and unforgettable romantic moments.