The summer season of 2013 is almost over, and the time comes to make assessments and evaluations.  Although, in general, it seems that this year the results have been positive for the tourism industry, some tourist areas have performed better than others. Majorca continues to lead the month of August, compared to the Canary Islands which have the months when it is cold on the mainland. Andalusia is improving, without a spectacular increase, before the northern parts which still have a long way to compete against destinations like Malaga, Huelva or Cadiz.

If we look at the support for Andalusia as destination, a Spanish hotel chain that has shown great efforts in this regard, is Confortel Hotels, that has 4 hotels in the region and stands out for its commitment to ensure a quality hotel service, even at mature destinations as is the case of Fuengirola.

Besides being a pioneer hotel chain in the construction of upmarket tourism in the Andalusian coast – Confortel owns the first hotel ever in Islantilla -, it has continued to advance in its idea to offer something more to travellers who choose the south of Spain as a destination to spend their summer. In its portfolio, you can find from one of the best all inclusive hotels in Calas de Conil to a design hotel on the beach of Fuengirola.

They are all 4 star hotels offering full services, a cutting edge design and a privileged location. In addition, the majority offer free Wi-Fi, conference and meeting rooms, parking, mini club and areas for relaxation and sport.

Confortel’s idea has been taken up, with more or less success, by other competing hotel chains, raising the level of services offered at hotels in Malaga, Cadiz and Huelva, areas in which the spectacular weather and its traditional market position as top holidays destinations had clouded certain aspects of a professional tourist service, all of which are of key importance for the traveller of the XXI century.

The implication of the hotel industry to provide a higher quality product is essential to maintain the level of income tourism provides in Spain: waiting for external matters benefit our country before another is simply not an solution.