Nothing ever surprises, or almost anything. There are few things we haven’t already seen in this century, but sometimes we get surprised: I never thought I would even think of recommending it, but after talking to some friends who assure it is worth it… I have decided to leave a door open and give it an opportunity. It is said that Benidorm is being renovated, and that the most consolidated destination in Spain is becoming a new moneymaker for family holidays at an affordable price and with an added value, modern services and a juvenile atmosphere!

Well, sorry about my scepticism, but it has taken me time to accept it. However, there are some facts that make me think maybe now thinks are really changing and the hotel sector of the area has seen the writing on the wall and has gotten cracking. If that is true, I really support them. As a traveler mother I would love to see how one of our most beautiful coasts recovers its charm, becomes a destination for quality tourism and aims at giving an excellent service to its visitors.

I admit this is not going to happen overnight, but it is happening quickly. One of the things that has surprised me the most is, for example, the philosophy of this hotel in the centre of Benidorm: design rooms and suites close to Levante beach, special services for families (including laundry!), free internet access in the common areas of the hotel, entertainment for children…

This idea truly differs from the concept I had in mind of an accommodation in Benidorm (leaving 5-star accommodation apart, of course), and I think I could even spend a pleasant week there with my children. It is true that Levante beach is one of the most crowded beaches in Spain during summer, but it is also true that one of the advantages of Benidorm is that it is a lively all-year-round destination and the climate is perfect for those who are searching for a bit of sun and relax in a different location.

Benidorm is being updated, and as the hotel we have already mentioned, there are many accommodations that are investing in change, in design spaces, and most importantly, in much more specialised services designed for the different guests they may accommodate. I include the capital of Costa Blanca in the list of my possible trips. Maybe it is not my first destination, but it is there: everyone deserves an opportunity, isn’t it?